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CARE's Goals

CONTINUOUS GOALS

Goal #1: Increase Funding for Annual Operations

Continue previous strategic plan for future fund-raising and have projected income from corporate and foundation grants, sponsorships and individual giving. Additionally, projected earned revenue from tours, retreats and other educational programs will help defray operating expenses. Our continued most critical need is for funding for general operating expense.

Action Steps:

  • Continue Newsletter and direct mail fund-raising appeals.
  • Expand donor base through advertising and networking in order to raise public awareness.
  • Complete gift shop on-line.
Goal #2: Secure Sponsorship Relationships

We have had great success with in-kind donations with many local organizations. Continuing fostering these relationships, along with expanding to new in-kind donors is necessary.

Action Steps:

  • Further develop relationships with previous donors.
  • Pursue building similar new relationships with other businesses and corporations.
  • Utilize the publicity, visibility and public awareness that comes with collaborations of this sort.
  • Initiate a relationship with the newly opened local Lowe’s Improvement Center.
Goal #3: Create and Produce Collateral Marketing Materials

Building the public awareness of the mission and work of the Center is key to the success of all programs and projects. Efforts to effectively communicate the mission to the public along with building a compelling case for support must be made to ensure the future of the organization.

Action Steps:

  • Design, produce and distribute promotional packages, brochures and press releases.
  • Acquire an inventory of logo branded gift shop items for sale on-site and on-line.
  • Continually develop new and fresh ideas therefore inspiring others to get more involved with CARE.

SIX-MONTH GOALS

Goal #1: Build additional enclosures

Building new enclosures for the new young cats and better accommodating for the aging felines is necessary.

Action Steps:

  • Assess the possibilities for enclosure additions for long term care.
  • Reorganize cats’ present housing to most efficiently and inexpensively care for the cats.
Goal #2: Apply for grant opportunities

Implement an aggressive grant seeking initiative.

Action Steps:

  • Begin organizing a grant proposal package and start researching grant opportunities.
Goal #3: Prepare for emergency summer relief

Construct and add swimming pools with overhead platforms for shade in all tiger enclosures. Install misters in all lion, leopard and mountain lion enclosures. Plant trees for long-term shade and plant shrubs and ivy for short and long-term shade by enclosures.

Action Steps:

  • Begin organizing a fundraising initiative to raise the necessary funds for the installation of the pools and misters.
  • Begin researching donations of trees, shrubs, and ivy for shade.
Goal #4: Initiate funding for new Welcome Center with housing

Build a new Welcome Center including housing and education center.

Action Steps:

  • Begin design planning and pricing of materials and services for the project.
  • Prepare grant proposal preparation.
Goal #5: Create C.A.R.E Advisory Board

Create an Advisory Board to offer expert area advice to the Board of Directors

Action Steps:

  • Begin searching for possible Advisory Board members.
  • Distribute invitations to candidates.
Goal #6: Implement mandatory training program for all volunteers, tour guides and adoptive parents

All individuals that interact with the animals at C.A.R.E. or represent C.A.R.E. to the public must go through a mandatory training to continue involvement. Status of all volunteers will be reviewed on a yearly basis.

Action Steps:

  • Create training program.
  • Schedule mandatory training dates.

ONE-YEAR GOALS

Goal #1: Initiate Public Recreational & Educational Tours

Increased public awareness of issues affecting endangered species will be achieved through outreach to the community. CARE must be open to the public in order to serve our mission.

Action Steps:

  • Continue training volunteers in aspects of public relations.
  • Script tour guides with educational information and answers to frequently asked questions.
  • Market the opportunity to visit CARE to school & youth groups, travel & adventure clubs and social organizations.
  • Schedule 1-2 tours on Saturdays and Sundays.
  • Expand the tour schedule to include weekday classroom field trips, after-schools programs and teaching labs.
Goal #2: “Big Cat Habitat” Program

Establish a multi-faceted program that would allow corporate sponsors, groups and/or individuals to completely revamp a feline’s enclosure. The refurbishment of one of CARE’s feline habitats offers a donor several levels of involvement – from personal interaction to “team-building” exercises and hands-on group activity.

Action Steps:

  • Research and identify corporate and private foundations interested in capital improvements.
  • Craft winning proposals to grant-makers with matching interests.
  • Promote the mission and goals of CARE to prospective corporate sponsors.
Goal #3: Reinstatement of the Education programs

Education is an integral component of CARE and its functioning as a non-profit organization. We must get back to the basics and create a functioning outreach program.

Action Steps:

  • Develop educational program formats (Drug Education, Endangered Species Education etc.)
  • Find the answer to, “How do we make an impact on the children when no live animals will be exhibited in the program?”
  • Construct promotional tools for students, schools and general public.
  • Contact schools visited in the past and screen their interest in a new program.
Goal #4: Finish construction of new Welcome Center and housing (1-2 year goal)

The Welcome Center will serve as a multi-functional facility including a visitor center, gift shop, administrative office, intern common areas, housing, entertainment area and education center.

Action Steps:

  • Complete budget and seek out funding.
  • Secure materials and labor.
  • Schedule build date

FIVE-YEAR GOALS

Goal #1: Strategic Acquisition of Additional Species

One benefit of AZA membership is the ability to acquire specimens from other AZA facilities, allowing CARE to expand research and education opportunities, strengthen the appeal of grant proposals and ultimately heighten public awareness of the plight of endangered species.

Action Steps:

  • Acquire AZA membership.
  • Establish a protocol for the acquisition of new species.
  • Construct species-specific habitats.
  • Network with other AZA facilities to obtain desired specimens.
Goal #2: Establish an Endowment Fund

At the core of our long-range planning is the vision to establish an endowment fund that will provide a revenue stream to offset the expenses of animal care and facility operations in perpetuity.

Action Steps:

  • Research and consult with professional advisers as to portfolio management.
  • Launch a fund-raising campaign for contributions to the restricted Operations, Maintenance and Veterinary Care Endowment Funds.

 

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We would not be able to accomplish what we do without YOU. We face many challenges daily in our work to provide a permanent sanctuary to our beloved animals. Your support helps ensure that their future in captivity will be brighter. Your participation makes a big difference. Thank you for sharing the CARE!

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